FMCG Sales Strategies for the pandemic and beyond:...

As the FMCG segment hunts for new ideas and ways to sell, Fisayo Ojelabi and I chatted about the KEY things that decision-makers in Nigeria should keep in mind as they thrash out their initial plans for 2020 and make drastic changes. Having worked with brands like P&G [past] and RB [current], Fisayo brings along

FMCG Sales Strategies for the pandemic and beyond:...

Open-market sales in a not-so-open market Is a new sales channel really the answer? This week, I had the opportunity to pick Chitwan Singh’s brain. Having contributed to the growth of FMCG leaders such as Britannia, Olam and now Godrej, his experience in working across multiple geographies is enlightening.    As you know, 70 to 80%

FMCG Sales Strategies for the pandemic and beyond ...

This week, I had the pleasure of chatting with Mr. Godwin Ofobi, National Sales Leader of Beiersdorf Nivea, about the key parameters to track when scaling sales through supermarkets. Having contributed to the growth of companies like GSK, Unilever, Boehringer Ingelheim, and now Nivea, Godwin’s expertise span over 10 years in the FMCG sales and

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