The virtual shelf space: how FMCG companies can ensure availability during and after COVID-19

Month: April 2020

28 Apr

The virtual shelf space: how FMCG companies can en...

Over the past few months, the various COVID-19 local news outbreak and control measures have had a great influence on consumer purchase behaviour. A recent study by Nielsen showed that the total FMCG sales growth is still high at 12.7% during these new stages. However, owing to the fact that consumers are taking a risk