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A logo is a graphic that is used to represent a company or an organization. Some of the iconic companies of the world have logos that people even get a tattoo of. Yes, I actually saw a half-eaten apple on someone’s neck while going to the office! What is it that draws us to the logo? Is the story behind it or the company itself? Agreed that the services of an organization make it a success all the way, but knowing the thought and effort that has gone behind conceiving a logo and the name of the company draws even more respect for the organization.
Being a startup ourselves, we understand why every element that goes into the planning of an organization is a step forward. We also suggest that getting stuck and not moving if you can’t figure out the logo is not the way to go. Every small step is a giant leap in the startup world.
Getting inspiration from others is a good way to start. Here are 5 startups whose logo will give you some inspiration:
Paystack is an online payment platform that allows businesses in Nigeria to accept payment from anywhere in the world. One of the most promising startups in Nigeria, Paystack has seen tremendous growth as a niche platform and business.
The horizontal line is in the shape of the letter P. The lines are stacked together drawing inspiration from the company’s name. It is very simple and easy to familiarize for the client. They recently changed the logo and have made it look more organized. The organized stack is also a symbol of trust.
Banking services are becoming increasingly digital. But there is a large popular that is “unbanked” that is underserved. Quickcheck is the new financial startup in Nigeria and It is a micro-lending and airtime top-up platform based in Lagos.
The arrow comes a full circle indicating that the startup provides services start to finish when it comes to financing. It also shapes and looks like the letter Q. The color orange is a symbol of prosperity indicating the financial connotation.
Yet another financial startup, Flutterwave is an online payment technology solutions. It began with a mission to power the new wave of prosperity across Africa by enabling businesses to conduct global digital payments with ease.
The logo and the company name is inspired by the butterfly effect. It denotes that even the smallest of change in the environment, like the butterfly flapping its wings, can create phenomenal changes. It is a humble logo in the sense that it indicates that being a small player, they expect to create big changes.
A funding organization that fuels the passion of founders who are building high growth, technology-driven businesses in the markets. In other words, it plays venture capitalist for technology-driven startups.
The color blue signifies trust, which is what they expect organizations to instill in them. The M in the logo obviously comes from the company name. The negative space in the letter logo creates twin peaks, which is indicative of the success of the startup as it portrays scaling twin peaks.
Another company that invests in visionary founders. Ventures invest in organizations who exhibit grit and have a mission-driven approach to solving real problems in Africa.
The choice of colors-black and white, are classic. The color black is indicative of the strength of mind, will, and character. While white represents openness and safety, which is the environment they seek to create for startups in Africa. The funnel shape of the logo is because the intention of the company is to filter and guide the best ideas and support them to scale.
We hope these logo designs inspire you to put some thought into your company’s logo. Our verified professional logo designers are not just some of the best designing organizations in Nigeria, but will also give you great ideas. Book one today!
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